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Data Collection & Tracking

How you collect data shapes everything downstream. This section covers tracking methods, tools, and practices for accurate collection.

Core Methods

Client vs Server Tracking

Compare client-side and server-side approaches. Pros, limits, and when to use each.

Tracking Basics

Tags, pixels, SDKs, and Tag Management Systems.

Data Layer & GTM

Data layers, server-side GTM (sGTM), and Consent Mode for compliant tracking.

Server Protocols

Server-side tracking: Measurement Protocol, webhooks, and server-to-server integrations.