About Statable
Statable is a privacy-first web analytics service for website owners, creators, and businesses that want clear traffic insights without unnecessary complexity or invasive tracking.
Who We Are
The Company Behind Statable
Statable is built and operated by Key Arg B.V., a company registered with the Netherlands Chamber of Commerce. We are a small, independent team, funded by the people who pay for the product rather than by advertising.
Being an EU company is part of how the product works, not a detail: your analytics data is processed and stored in the Netherlands, under EU law. The same entity appears in our terms, privacy policy and data processing agreement. If you need to reach a human, write to support@statable.com.
- Legal entity
- Key Arg B.V.
- Registered in
- The Netherlands (KvK 89388496)
- Address
- Herckenrathstraat 1, 2681 DG Monster, South Holland
- Data processed and stored in
- The Netherlands, under EU law
United States
Germany
Brazil
Belgium
CanadaOur Vision
Why We Built Statable
We started building Statable because we were not satisfied with Google Analytics.
Google Analytics is powerful, but over time it has become an overly complex product with too many reports, settings, and workflows. Getting to the data we actually needed was often harder than it should have been. Some reports appeared with delays. Basic questions required too many clicks. For our own websites, we could not always get a clear real-time picture of what was happening.
The data itself also felt incomplete. Many visitors block analytics scripts with ad blockers, privacy extensions, or browser-level protections. For us, this meant that website traffic analysis was no longer as reliable or as immediate as we wanted it to be.
So we started building our own analytics tool.
Our Principles
Built From First Principles
We did not want to copy Google Analytics or rebuild the same kind of enterprise analytics platform with a different interface.
Instead, we started from first principles:
- What do website owners actually need to know?
- How can we show that information clearly?
- How can analytics work without spying on visitors?
- How can the product stay useful without becoming complicated?
Starting from scratch gave us an important advantage. We could design Statable for today’s web, not the web of fifteen years ago.
- Privacy laws are stricter
- Visitors are more aware of tracking
- Browser protections are stronger
- Site owners still need useful analytics, but they also need tools that respect these new realities
Statable was built around these requirements from the beginning.
Our Principles
Analytics Should Not Mean Surveillance.Not Spying On Users Is Not Just The Right Thing To Do.It Is Also Better For Business.
A Privacy-First Approach Helps Website OwnersRemove Friction, Keep Their Data Complete,And Reduce Legal Risk.
Cookie Consent Popups Interrupt The User Journey, Especially On The First Visit.
They add friction before a signup, purchase, form submission, or demo request. When analytics can work without cookies and without consent banners, the website experience becomes cleaner and more focused.
Cookie-Based Analytics Also Creates Gaps.
When visitors reject cookies or block tracking scripts, part of the data disappears or has to be modeled. That can leave website owners with an incomplete and unclear view of their traffic.
There Is Also A Legal And Operational Cost.
Privacy compliance is not just an abstract ethical issue. It can involve legal exposure, audits, complaints, consent management tools, changing regulations, and time spent maintaining tracking setups instead of improving the website itself.
Simple By Design
More reports do not always mean better analytics.
When a product is built around the idea that “more is better,” it often creates a new problem: people have to spend time learning the tool instead of using the data. Features that are useful for large enterprises can become unnecessary overhead for creators, startups, and small businesses.
Statable focuses on the reports most website owners actually need: traffic, pages, sources, channels, campaigns, devices, geography, and events. The goal is not to hide important data. The goal is to make it easier to find, understand, and use.
We want Statable to feel clear from the first visit, without courses, certifications, or long setup guides.
Independent Website Analytics
Many businesses also want more independence from large advertising ecosystems.
Some companies do not want their visitors' behavior flowing into an advertising platform. Some do not want their day-to-day reporting to depend on Google Accounts, GA4, Google Ads, or Consent Mode. Others simply want analytics that is focused on their website, not wired into an advertising network.
Statable is not part of an advertising business. We do not sell or share your analytics data, and none of it feeds ad targeting or ad measurement. The one Google connection is the one you start yourself: an optional, read-only import of your own GA4 history and Search Console data.
Our incentives are straightforward: we build the product for the people who pay for it.
Built For Future
Every year, more people care about how websites collect and use data. A website that respects privacy sends a clear signal: visitors are not just numbers to be tracked at any cost.
For website owners, that trust has value. It can improve the user experience, reduce friction, and make the relationship with visitors more transparent from the very beginning.
That is the kind of analytics we want to build.
