Statable vs Google Analytics 4

Statable keeps no personal data in your reports and was built from the ground up with visitor privacy in mind. Our goal is to help you collect reliable traffic statistics with far less to justify under GDPR and CCPA. In 2023, Sweden's privacy regulator IMY ordered several companies to stop using Google Analytics and issued fines over GDPR violations related to personal data transfers and insufficient safeguards (see more info here: imy.se, edpb.europa.eu).

Unlike Google Analytics, where many reports appear with delays, Statable shows your website activity in real time so you can react faster and make decisions immediately. Problems, traffic spikes, and broken campaigns should not become visible hours and days later!

In GA4, finding simple traffic and conversion insights often becomes a multi-step process. We value your time. Statable is designed to make analytics intuitive and simple.

Because Statable is cookieless and does not rely on invasive tracking, your visitors get a cleaner experience without a consent popup for your analytics. One less interruption before a signup, a purchase or a form.

Google Analytics 4 relies on machine learning and sampled reports to fill data gaps caused by cookie consent rejections and ad blockers (uBlock Origin, AdGuard, and others). Statable reports real visitor activity without AI estimations or sampled data. And with our built-in bot filtering, you see what your real users are actually doing on your website.

Google Analytics users were forced through a disruptive migration from Universal Analytics to GA4, losing years of familiarity and historical data in the process. At Statable, our customers come first. You pay for the product, so we are fully invested in making it stable and worth relying on in the long term.

Google Analytics was designed to satisfy the needs of massive enterprise organizations with highly complex analytics workflows. Chances are, you do not have a data scientist on your team.

For creators, startups, and small businesses, using GA4 can feel like driving a semi-truck to the grocery store: yes, technically you can do it, but it is unnecessarily complicated. So it is not surprising that most organizations never fully adopt GA4's advanced capabilities.

GA4's data retention is two months by default and fourteen at most in the standard version. Longer retention requires Google Analytics 360, which is a negotiated enterprise contract rather than a published price.

Statable keeps your full history for as long as your subscription is active, so you can analyze long-term trends and historical performance.

Google Analytics requires a Google account, which is not ideal for everyone. Many users and businesses prefer to avoid being locked into the Google ecosystem altogether.

Statable gives you more flexibility with support for any email address, Google Sign-In (OAuth), and GitHub authentication, so your team can access analytics the way they prefer.

Yes, Google Analytics is free. Standard GA4 costs nothing to run, and Google Analytics 360 is the paid tier, sold as an enterprise contract with no published price.

What GA costs you shows up elsewhere: a consent banner to build and maintain, Consent Mode to configure and debug, modelled numbers standing in for the visitors who declined, and a fourteen-month ceiling on your own history. Statable is paid, priced in public, and none of that work comes with it.

You do not have to choose blind. Sign in with Google, import your GA4 history into Statable, and run both side by side on your own traffic before you decide anything.

When you do migrate from Google Analytics, your pageviews, sources, top pages, countries and devices come with you, day by day. There are no CSV exports to assemble and no event taxonomy to rebuild, so the day you switch looks like any other day in your reports.

With Google Analytics, users are often left searching through documentation, community forums, and outdated tutorials to solve problems on their own.

We give you direct access to real human support from the people building the product. "You'll Never Walk Alone," as they say in Liverpool.