Services

Providing temporary use of non-downloadable, cloud-based software accessible via web browser for the following purposes:

• Tracking and analyzing website visitor traffic, including pageviews, sessions, bounce rates, scroll depth, and user engagement metrics
• Real-time monitoring of active website visitors, including geographic location and current page activity
• Geographic analysis of website traffic by country, region, and city, with map-based data visualization
• Analysis of website traffic sources, including direct visits, search engine referrals, external website referrals, and social media sources
• Analysis of marketing campaign performance through UTM parameter tracking, including source, medium, campaign, term, and content parameters
• Analysis of website visitor technical attributes, including web browser type and version, operating system, device type (desktop, mobile, tablet), and screen resolution
• Tracking and reporting of custom events and conversion goals defined by the website owner, including pageview goals, scroll depth goals, and custom event goals
• Analysis of website page performance, including entry pages, exit pages, page load paths, and HTTP error status codes
• Comparison of website analytics data across time periods, with automated calculation of period-over-period changes
• Filtering and segmentation of analytics data by multiple dimensions, including traffic source, geographic location, device type, browser, operating system, page path, and custom properties

Providing temporary use of non-downloadable software for generating embeddable data visualization components for display on third-party websites, including:

• Interactive three-dimensional globe widget displaying real-time and historical website visitor geographic distribution, with customizable color schemes, rotation speed, and display options
• Two-dimensional world map widget displaying website visitor geographic distribution by country or city, with customizable themes and color settings
• Ranked country list widget displaying top visitor countries by traffic volume, with configurable country count and display format
• Real-time active visitors widget displaying current visitor count and geographic distribution, with automatic data refresh

Each widget is delivered as an embeddable script tag that website owners paste into their website HTML. Widgets are customizable through a visual configuration interface with real-time preview, and each generates a unique embed code reflecting the selected settings.

Software as a service (SaaS) featuring non-downloadable software for importing and migrating website analytics data from third-party analytics platforms, specifically:

• Import of historical website analytics data from Google Analytics 4 (GA4), including connection management, property selection, date range configuration, and automated data transfer
• Management of imported data, including viewing import status, canceling active imports, and deleting previously imported data

Providing a downloadable JavaScript tracking script for deployment on third-party websites for the purpose of collecting website visitor analytics data. The tracking script collects:

• Page URL and referrer URL
• Browser type, operating system, and device type
• Screen resolution and language preference
• Geographic location derived from IP address
• Page view timestamps and session duration
• Scroll depth and engagement time
• Custom events and properties as configured by website owner

The tracking script operates without cookies, browser local storage, or session storage. Visitor counting is performed through a server-side hashing mechanism using daily-rotating salts, ensuring that no persistent identifiers are stored on visitor devices.

Providing automated software tools that allow website owners to view statistical reports about their own website visitor data. All reports are generated automatically by the platform based on data collected from the customer's own website. Statable does not perform manual business analysis, consulting, or interpretation of customer data.

The software generates the following reports automatically:

• Statistical summaries of website visitor traffic volume, visitor engagement, and content performance
• Traffic source breakdowns grouped by referrer, channel, and UTM parameters
• Aggregation of visitor data by time period, geographic region, device category, and traffic source
• Calculated key performance indicators including visitor counts, session counts, pageview counts, bounce rates, average session duration, engagement time, and views per session
• Comparative reports showing period-over-period changes with percentage calculations

Providing cloud-based tools for managing website analytics configurations, including:

• Website registration and configuration, including domain verification, timezone selection, and tracking script deployment
• Management of multiple websites under a single account with unified dashboard navigation
• Configuration of analytics goals and conversion tracking rules
• Management of allowed hostnames and blocked IP addresses for analytics data filtering
• Configuration of website visibility settings and public sharing of analytics dashboards
• User account management, including profile settings, subscription management, and account deletion

All data processing and storage is performed on servers located in the Netherlands, within the European Union. The service infrastructure includes:

• Secure cloud-based data storage and processing for website analytics data
• Content delivery network (CDN) services for global distribution of analytics tracking scripts and widget embed codes
• Encrypted data transmission (HTTPS/TLS) for all data in transit
• Automated data backup and disaster recovery procedures
• Data anonymization through cryptographic hashing with daily-rotating salts

The Statable analytics platform is available through tiered subscription plans based on monthly pageview volume:

• Starter Plan (Free)— 1 website, up to 10,000 monthly pageviews
• Pro Plans— unlimited websites, from 100,000 to 10,000,000 monthly pageviews, with features including Google Analytics import, custom properties, and conversion goals
• Enterprise Plans— custom pageview volumes exceeding 10,000,000 monthly pageviews, with dedicated support

Subscription billing is managed through Stripe, a PCI DSS Level 1 certified payment processor. Plans are available in monthly and annual billing cycles.

The services described on this page correspond to the following international classifications under the Nice Agreement (13th Edition, 2026):

• Class 42— Software as a service (SaaS) featuring non-downloadable software for website analytics, real-time visitor monitoring, geographic traffic analysis, traffic source analysis, device and browser analytics, custom event and goal tracking, embeddable data visualization widgets, and data import from third-party analytics platforms
• Class 35— Compilation of statistics relating to website visitor traffic for business purposes; business data analysis services providing reports and insights derived from website visitor analytics data; data processing services in the field of website traffic analysis for commercial purposes
• Class 9— Downloadable computer software for website analytics data collection, namely a JavaScript tracking script for collecting website visitor data including pageviews, sessions, and custom events