Funnels

A funnel measures how visitors move through an ordered sequence of steps and shows where they drop off before converting. Define the steps of a conversion path, and Statable reports how many visitors reach each one.

Funnels live under Custom Analytics → Funnels in the dashboard. Only people who can manage the site can see or build them, so visitors of a shared dashboard never get your funnels.

Build a funnel

On the Funnels tab, click Create funnel and give it a name.

Add its steps, then click Add funnel.

A funnel has 2 to 8 steps. Each step is one of six kinds:

Step	What it matches	Position
Pageview	A page path	Any
Entry Page	The page a visit started on	First step only
Exit Page	The page a visit ended on	Last step only
Event	A custom event, optionally filtered by a property	Any
Goal	One of your configured goals	Any
Scroll depth	A scroll threshold, 0 to 100%	Any

• Page-based steps (Pageview, Entry Page, Exit Page) match a path with an operator: equals, begins with, contains, or regex.
• Event steps take an event name, plus an optional property key and value.
• Goal steps pick from your Goals.
• Scroll steps take a percentage threshold.

Add steps from the Add step menu. Entry Page is only valid as the first step, Exit Page only as the last.

Examples

A few funnels assembled from the step kinds above:

• Trial signup: Entry Page / → Pageview /pricing → Goal Sign up. Shows where pricing visitors drop before creating an account.
• Checkout: Pageview /cart → Event Add shipping → Goal Purchase. Shows how many carts make it to payment.
• Content to lead: Entry Page /blog → Scroll depth 75% → Event Newsletter signup. Shows whether readers who finish an article subscribe.

Read the results

Pick a funnel from the selector at the top of the tab to see its chart. Each step reports:

• Visitors who reached that step.
• Conversion rate: the share of everyone who entered the funnel (reached step 1) that made it this far.
• Drop-off: visitors lost since the previous step.

Switch between two views with the chart tabs:

• Bar chart: one bar per step, sized by visitor count.
• Flow chart: a connected view that highlights where visitors fall out between steps.

Steps are counted in order within a one-day window. A visitor reaches step 3 only after reaching steps 1 and 2 before it, on the same day. Anything else they do in between is ignored and does not break the funnel.

Compare periods

Turn on Compare to measure a funnel against an earlier period. Each step shows its change in visitors and conversion rate, so you can see whether it converts better or worse than before.

Edit or delete

To change a funnel, select it and click Edit funnel in the toolbar. Adjust its name or steps, then click Save changes. To remove it, click Delete in the same dialog and confirm in the Delete funnel? prompt.

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