Bounce Rate
What You'll Learn
- What bounce rate is
- How it's calculated
- What's normal
- How to lower it
What Bounce Rate Is
Bounce rate is the percent of visitors who leave your site after viewing only one page, without taking any action.
Plain Explanation
Picture a shop:
- Someone walks in
- Looks at the window
- Walks out, buys nothing
In analytics, that's a bounce.
How It's Calculated
Bounce Rate = (Bounces / Total Sessions) × 100%
Example
- 100 people visit your site
- 30 view one page and leave
- Bounce Rate = (30 / 100) × 100% = 30%
Normal Values
| Site Type | Normal Bounce Rate |
|---|---|
| E-commerce | 20-45% |
| News sites | 65-90% |
| Blogs | 65-90% |
| Corporate sites | 25-55% |
| Landing pages | 60-90% |
Important
A high bounce rate isn't always bad. If someone found what they needed on one page, that can be a win.
What Affects Bounce Rate
Increases bounces:
- Slow load times
- Poor design
- Irrelevant content
- Confusing navigation
- Intrusive ads
Decreases bounces:
- Fast loading
- Clear navigation
- Quality content
- Internal links
- Calls to action
How to Lower Bounce Rate
1. Improve Load Speed
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